ttw_fin.pdf (5586 Kb)

Can corporate marketing foster sustainable consumption? What are the business drivers? What are the key tips to communicate effectively?

To address these questions, this publication provides an overview of the existing research and statistics on consumers’ attitudes and behaviors, and studies them in the context of the actual success of "green" products and sustainable lifestyles marketing strategies. Then, based on an in-depth analysis of various marketing strategies and campaigns from both small alternative companies and mainstream groups in industries such as clothing, cosmetics, detergents, food retail, automotive or water management, the study identifies the key factors of success and provides a toolbox to practitioners.

27.06.2007